I love being creative (2022)

Overview

Fischli dissects the ideals that fuel artistic ambitions and irreverently alludes to their contradictions. Content becomes a moving target, and the main event of the production remains unclear. "Welcome back," says the protagonist repeatedly, or "Hey guys!" salutations reminiscent of a creator from TikTok or YouTube greeting their subscribers with a new post. In this unstable rhythm of darkness and light, silence and sound, engagement and reflection, these declarations come into view as disruptive flashbacks. [Overview Courtesy of Swiss Institute]

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