L'Âge d'or de la pub
(2023)
June 2, 2023
(FR)
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Documentary, History
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Overview
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Keywords
france
1970s
interview
nostalgia
archive footage
social documentary
advertising jingle
1980s
1990s
communication
advertisement
2000s
footage
documentary
advertising slogan
Where to watch
Top Billed Cast
Crew
Reviews
No reviews available.
Status
Released
Original Language
FR
Budget
—
Revenue
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