The Final Copy of Ilon Specht
(2024)
June 10, 2024
(US)
•
Documentary
• 18m
Overview
The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.
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Status
Released
Original Language
EN
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