Following Your Heart Can Lead to Wonderful Things (2008)

Overview

Following Your Heart uses off-air adverts and minor films. The central conceit is to take found footage and manipulate it into a new artistic experience. The adverts all relate to the heart in some way, either through health or in the usual capitalistic fashion asking people to consume by appealing to their emotions. A variety of adverts are used, ranging from the mobile campaigns, credit cards, bread, new DVDs, to Fantastic Voyage, the classic film about a miniature craft inserted into some poor souls blood stream. Yet, as the piece intimates, following your heart does have consequences – it is not something we can always do – in shops or in life. The messages start to collide and contradict.

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