January 11, 2026

Rolex commissioned this ten minute film that shows us just how mankind has learned to measure time. From the ancient Egyptians through a variety of sundials, egg-timers and then to more precision instruments this ends up, fittingly enough, with one of their wrist watches. The mixtures of stop-motion and real-time animation styles works well and in telling us all about light, shadows and timepieces it also showcases some fine examples of the intri… read the rest.

Rolex commissioned this ten minute film that shows us just how mankind has learned to measure time. From the ancient Egyptians through a variety of sundials, egg-timers and then to more precision instruments this ends up, fittingly enough, with one of their wrist watches. The mixtures of stop-motion and real-time animation styles works well and in telling us all about light, shadows and timepieces it also showcases some fine examples of the intricacies of their artistry too. Elegant hieroglyphs; delicate cuckoo clocks with automated characters, perfectly engraved pieces of jewellery and some fairly substantial constructions to house them all feature. The score is a little soporific, but this is still quite a cleverly crafted piece of cinema.

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